80%
Not in the traditional marketing target group
The figures speak for themselves: 34.8% of Belgians have a migrant background, 16% live with a disability or chronic condition, and almost 40% are over 50 years old. It is impossible to ignore this diverse reality. By working with Todos, you ensure that your brand reaches everyone.
Inclusive brands are growing. Recent studies show that campaigns with an inclusive approach generate 3.46% more conversion in the short term and 16.26% more turnover in the long term. In addition, these brands are building 15% more customer loyalty. Inclusive communication is not only morally right, but also a proven driver for profit and growth
Inclusive brands make a difference: they make everyone feel seen and valued. This strengthens emotional connections, causing consumers to spend twice as much with 62% more willingness. Inclusion is not only ethical, but also a unique selling point for growth and trust.
