The world is becoming increasingly diverse, but brands and organizations continue to stick to traditional target groups. This leads to missed opportunities: less growth, less connection and less loyalty. Brands are failing to reach everyone, which leaves a lot of potential untapped.
80%
Is not in the traditional target group
Source: Diversity Of Belgian Population (c) No-Kno 2022, Statbel, Eurostat, WHO, Ipsos
SINCE
26.01.2024
Todos wants to hear every voice
Every consumer insight, need, and piece of data can be the start of a powerful campaign, strategy, or lasting relationship. We ensure that there are no more blind spots. No one is excluded. It's about connecting with everyone so that brands can make a real difference.
SINCE
26.01.2024
How do we proceed?
At Todos, we roll up our sleeves. We are not limited to a checklist at the end of production or casting. We tackle the problem at its core and work in four areas:
We believe strategy gets stronger when real people are in the room. That’s why at Todos, we invite a wide range of voices into your process — to make sure your brand reflects the world outside your walls.
